Horizon
In 1950s this concept was first time adopted in U.S.A. and U.K. and later in 1980s it grew throughout European and American countries. In 1980s the franchisee concept was adopted by large corporations throughout the world. The companies who have developed their brands and have established in lot of countries. Such large companies have started their commercial operations ranging from small entrepreneurs to multinational corporations. Franchising is a concept to develop their business to earn huge profits without involving the franchisers to manufacture and distribute their products in distinct areas. Like Coca-cola, Pepsi, McDonald, Rebook, Nike, Bata, B.P., Woodland etc. have appointed the franchisees under agreement to manufacture and distribute their products in the distinct areas. In this way the franchisees have established the production/manufacturing facilities on behalf of the franchiser under their formulation and guidelines
