Corporate Social Responsibility – A Business Imperative

CSR is a business imperative. It is a known fact that CSR is indeed a business imperative and no business can afford to ignore CSR in order to sustain their competitive advantage. It is now dawning on corporates that CSR is no more a PR or image building exercise but has a lot more strategic significance that is well qualified to be called a business strategy for organizations to flourish and grow!

We quote from an article from the publication Triple Pundit : "Potential partners want to work with a sustainable company for wholly practical reasons: to save money via decreased resource consumption and to avoid the potential for damaging and bad publicity. Employees want to work for a company that's making a difference, and, when the company is under attack, they need relevant information so they can advocate on the company's behalf."