To understand today's fast-paced consumer market, one cannot
turn a blind eye towards terms like e-retail, e-commerce and online
shopping. It emanates from a soaring number of consumers who
conduct a significant portion of their day-to-day transactions
online (such as buying groceries, paying house bills, and shopping
articles of personal and business use, to name a few). It is
projected that the number of annual online shoppers is going to
shoot up from approximately 200 million online shoppers currently
to 425 million by 2027 which is a more than 200% spike in less than
5 years.
Evidently, the prevention of deceptive practices in the current
digital world has become paramount for all governments across the
globe. In continuation of the Indian Government's endeavour to
protect the interest of consumers in the current overwhelming
digital era, the Central Consumer Protection Authority (CCPA) has
issued another set of comprehensive guidelines known as the
"Guidelines
