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ARTICLE · 04 FEBRUARY 2020

Why Small Traders In India Fear The Amazon Effect

Economic Laws Practice
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Traditional brick-and-mortar retailers worry they will be pushed out by the rise of e-commerce in the country...

IndiaAntitrust/Competition Law
Ravisekhar Nair
Ravisekhar Nair
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Originally published in: TheNational.ae

Traditional brick-and-mortar retailers worry they will be pushed out by the rise of e-commerce in the country

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Jeff Bezos, chief executive of Amazon, speaks at an Amazon event in New Delhi, India. Mr Bezos unveiled an investment worth over $1bn aimed at digitising small and medium businesses in India. EPA

Mobile phone shop owner Gaurav Jain worries that discounts offered by online retailers in India will push his Central Mumbai store out of business.

"People come into my shop and they look at the phones and ask questions, but then they go and buy them online because they're cheaper," he says.

With widespread concerns among shopkeepers in India about the impact of US online giant Amazon and Walmart-owned Flipkart on their business, Mr Jain is not alone.

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