The Antitrust Issues In Digital Markets – Modifiable Anti-competitive Conduct Of Artificial Intelligence

Digital goods and services are everywhere and have gained prominence because of the continuing pandemic that restricts consumer mobility. Although digital markets are at the center of the contemporary economy, some kind of intervention is now obvious, as well as antimonopoly, to enhance their reactions to consumer welfare. Competition between players guarantees cheap pricing and innovation under normal market circumstances. Consumers and the economy thus gain both from this competition. To guarantee fair and strong competition, free markets opt for a 'soft touch' regulation in the form of competition law. However, the particular technical and economic characteristics of the digital markets have essentially made the "soft touch" regulation inadequate. As can be seen in a succession of anti-trust lawsuits against large technology companies like Microsoft, Google, and Facebook, the anti-trust company has been shown to fight for many reasons.