Bigness Game Of Marketplaces

What do consumers look for ?

Best 'value for money' spent – does this mean better choices or do they only want to save money – which is important – but do they look at long term benefits in terms of getting quality and improvement while comparing product choices?

What do Retailers or producers offer?

The best choice in terms of quality and price. They want to sell and create a brand image so that they create a customer base which comes back to them. Its not always pure price competition. For instance, even indian & chinese smartphone makers like Micromax and Oneplus care about quality – they are buying Patents to be in tune with cutting edge technology even as they sell low price products.