Antitrust Regulation In An Era Of Innovation

The advent of the digital ecosystem has introduced disruptive marketing strategies and other innovations that often fall into a grey area under the existing antitrust jurisprudence. This is more so in the absence of any empirical study of the emerging markets.

Antitrust authorities worldwide are trying to adapt and design frameworks to tackle the competition law problems associated with such upcoming business forms. In India, the focus of the Competition Commission of India (CCI) has also shifted on competition policy issues arising due to rapidly changing markets led by technology and disruption.

Ola-Uber case

The Ola-Uber case was one of the first decisions to be rendered on the aggregator services business model. It was alleged that cab drivers were being lured to enter into agreements with lucrative incentives, leaving the drivers locked into one network. The model of providing unrealistic incentives to drivers and deep discounts to customers in addition