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ARTICLE · 18 JANUARY 2024

Future Of Targeted And Behavioral Advertising In India – Analysing CJEU's Judgment On Meta Platforms

Lakshmikumaran & Sridharan
Lakshmikumaran & Sridharan
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Lakshmikumaran & Sridharan

Lakshmikumaran & Sridharan

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Targeted and behavioral advertising has become increasingly popular in recent years, especially with the rise of social media and online shopping.

GlobalPrivacy
Pooja Vijayvargiya
Pooja Vijayvargiya
Muskan Khandelwal
Muskan Khandelwal
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Targeted and behavioral advertising has become increasingly popular in recent years, especially with the rise of social media and online shopping. Companies use targeted advertising to reach specific audiences based on their interests, demographics, and online behavior. It allows companies to tailor their messages to the right people at the right time and has become a major source of revenue and financing their businesses. However, it requires processing of personal data in unseemly large amounts. With the advent of privacy laws in India, it is important for such companies to assess their data processing activities to make sure that they are compliant with all the applicable laws.

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