A trademark image is one of the most valuable assets a business can have. Logos, icons, stylised lettering, and pictograms are all examples of visual marks that communicate brand identity and help consumers recognise your products or services.
This guide explains what trademark images are, how they differ from word marks and copyright, step-by-step registration guidance, search and monitoring strategies, common pitfalls, and how Questel supports every stage of the process.
What is a “Trademark Image”?
A trademark image, also known as a figurative mark or image mark, refers to logos, icons, stylised words, or other graphic signs used to identify goods or services. Unlike word marks, which protect textual elements regardless of font or colour, trademark images protect the visual representation itself.
