Share on LinkedInShare on LinkedIn

ARTICLE · 11 SEPTEMBER 2023

TotalPollution vs. Rugby World Cup: Trademark Trouble?

With just over a week to go until the start of the Rugby World Cup in France, Greenpeace has launched the "TotalPollution: A Dirty Game" campaign, which aims to criticize TotalEnergies' sponsorship...

GlobalIntellectual Property

With just over a week to go until the start of the Rugby World Cup in France, Greenpeace has launched the "TotalPollution: A Dirty Game" campaign, which aims to criticize TotalEnergies' sponsorship of the tournament, stating that this support "is aimed at greenwashing its climate-destroying activities" on the part of TotalEnergies.

The video released for the campaign is a clear reference to the opening match of the tournament to be held on September 8 between the host team (France) and New Zealand. In this video a flood of oil rises from a TotalEnergies advertising banner, submerging the field and the stands and overflowing the stadium, in order to convey Greenpeace's claim that "the fossil fuel industry produces a stadium full of oil every 3 hours and 37 minutes".

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

See more popular content from