The rules forregistering a trademark are governed by the
laws of the country where the application is made, and these
rulesdiffer from country to country. Despite these differences,
however, many territories offer similar processes and protections,
largely underpinned by international intellectual property (IP)
treaties and agreements.
Alongside the national offices and registration processes
discussed below, regional andinternational registration mechanisms
can ease the application process for companies intending to
register in multiple countries. Two key international bodies are
theEuropean Union Intellectual
Property Office(EUIPO) and theWorld Intellectual Property
Organization(WIPO).
