The New Playbook for Smarter Brand Protection
Counterfeiting and online brand abuse are no longer isolated challenges — they are global, fast-moving, and increasingly sophisticated. From social media and marketplaces to offline distribution networks, brands today must navigate a complex and constantly evolving threat landscape.
This brand protection webinar brings together expert insights and real-world experience, featuring the iconic brand Vivienne Westwood, to explore how leading organizations are transforming brand protection into a strategic, ROI-driven function.
What is online brand protection and why is it important?
Online brand protection refers to the strategies and technologies used to detect, prevent, and enforce against misuse of intellectual property across digital channels. This includes counterfeit products, trademark infringement, impersonation, and unauthorized distribution.
