Shaken, Not Stirred—But Now Under Trademark Attack

Just when you thought James Bond had outmaneuvered every criminal mastermind, dodged every bullet, and suavely ordered every martini imaginable, a new adversary steps into the spotlight—trademark lawyers.

Yes, 007 is now entangled in a legal battle over his own name, and while it may lack the thrill of a high-speed chase through Monte Carlo, it's proving to be just as formidable.

According to The Guardian, the James Bond franchise, managed by Danjaq LLC and EON Productions, is currently defending its rights to the '007' brand in a legal dispute with Austrian businessman Josef Kleindienst. Kleindienst, best known for developing The Heart of Europe, a $5 billion luxury resort complex on six man-made islands off the coast of Dubai, has taken an interest in Bond—not as a villain in a future film, but as a party in a trademark dispute.