With spring fast approaching, now is the ideal time to
clean your trademark portfolio. Questel's Head of Trademark
Services Architecture, Elena Galletti, explains why undertaking a
trademark audit is so important and how to overcome common
trademark cleaning challenges.
In today's fast-paced IP departments, it's not easy to
prioritize or undertake trademark-cleaning exercises. However, a
regular trademark audit is vital for ensuring not only that
trademark portfolios are kept up to date, but also that the rights
they contain are accurate, effectively maintained, and
strategically aligned with business operations.
By scheduling a trademark "spring clean," you can
sense-check and validate your portfolio, prioritize core rights,
eliminate redundant registrations, and identify and fix any gaps in
protection ready for the year ahead. The challenge facing IP owners
is to find a clear window in which to schedule a trademark
audit.
