Trade marks protection in the metaverse
With an estimated value of USD$800 billion by 20241 and
set to generate U$S1 trillion in revenue2 the metaverse is
seen as the 'New Internet' and an innovative medium for
brands to connect with consumers. For businesses keen to capitalise
on the commercial value of the metaverse, this note aims to
highlight what the metaverse means for brands and whether
additional trade mark rights are needed to exercise brand
control.
What are the opportunities for brands?
The metaverse is still relatively new and consumers and
companies are both experimenting with engagement across various
platforms including Decentraland, The Sandbox and Roblox. With the
latter reportedly attracting nearly 50 million daily active users
and more than 5.8 billion virtual items being acquired (paid and
free).3
