From organizational restructures to simple changes of
address, your IP rights must be kept up to date as your business
evolves if you are to ensure they remain valid and enforceable. Max
Hubner, Senior Business Development Executive – Trademark
Services, outlines the importance of a proactive IP recordals
strategy and explains how and where to start.
As we mentioned in our previous article on trademark auditing, proactive IP rights
maintenance is pivotal to the success of any trademark portfolio
management program. If patent, trademark, and design registrations
are not updated as your business changes, you may discover that
they are not valid when you need them most, such as during
enforcement, licensing, or merger and acquisition (M&A)
activities.
