From organizational restructures to simple changes of
address, your IP rights must be kept up to date as your business
evolves if you are to ensure they remain valid and enforceable. We
outline the importance of a proactive IP recordals strategy and
explain how and where to start.
Proactive IP rights maintenance is pivotal to the success of any
trademark portfolio management program. If patent, trademark, and
design registrations are not updated as your business changes, you
may discover that they are not valid when you need them most, such
as during enforcement, licensing, or merger and acquisition
(M&A) activities.
However, the IP recordals process is notoriously demanding and
time-consuming for internal teams. As a result, the necessary
updates are often delayed by "more urgent" day-to-day
tasks, inevitably causing issues further down the line. Defining
the scope of IP recordals projects in advance will provide
the insight you need to plan and schedule them
