A snapshot of how trademark professionals are adopting GenAI
Generative AI is quickly moving from experimentation to practical use in intellectual property. Trademark professionals are beginning to integrate AI into day-to-day workflows, driven by rising client expectations, competitive pressure, evolving regulation, and the availability of more secure, IP-focused tools.
To help trademark teams understand where the market is heading, we created this infographic based on findings from Questel’s 2026 Industry Outlook, highlighting how IP professionals are approaching GenAI adoption and where they see the most immediate value.
3 signals trademark teams should pay attention to
- AI adoption in IP is no longer marginal: According to Questel’s 2026 Industry Outlook, 82% of surveyed IP professionals plan to increase their use of AI in 2026. AI is no longer a side experiment: it is becoming part of how IP teams think about productivity, responsiveness, and service delivery.
