How Your Brands Can Be Recognized As Well-Known Trademarks In China

What are the benefits of being recognized as a well-known trademark in China? How can a foreign brand apply for well-known trademark recognition in China? And, what legal protections come with well-known trademark status in China?

Many companies, either domestic or overseas, would like to have their brands recognized as well-known trademarks in China. The obvious benefits are a) stronger protection of the trademark, especially for opposing similar trademarks in other classes; b) strengthening anti-counterfeiting and infringement actions; and c) commercial promotion.

Once a trademark is recognized as a well-known mark, its protection scope would cover the following:

• To prevent the malicious registration and use of the unregistered mark by others in respect of the same goods or services;