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ARTICLE · 15 JULY 2026

Global Enforcement Architecture: How To Coordinate Regional Anti-counterfeiting Actions For Maximum Impact

Mayer Brown
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Brand enforcement efforts are scaling up with increased takedowns, border seizures, and platform cooperation, yet counterfeiting networks persist by quickly reconstituting under new identities. The fundamental challenge lies not in the availability of enforcement tools, but in the absence of a cohesive strategic framework to dismantle these resilient supply chains permanently.

GlobalIntellectual Property
Christoph J. Crützen
Christoph J. Crützen
Amita Kaur Haylock
Amita Kaur Haylock
Kristine Young
Kristine Young
Stephanie Pfaff
Stephanie Pfaff
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Strategic framing: why orchestration matters

Brand enforcement has become more active and less effective at the same time. Takedown volumes have grown, border seizures have multiplied and platform cooperation has improved – yet the same counterfeiting networks resurface, the same sellers reappear under new identities and the same supply chains reconstitute within weeks. The problem is not a lack of tools. It is a lack of architecture.

Most global programmes are organised along regional lines – a US team manages platforms and litigation, a European team handles customs and injunctions, and an Asian team coordinates administrative raids. Each operates with genuine sophistication. However, because these efforts are rarely sequenced or governed as a system, the aggregate impact falls short of what the combined toolset should produce. Intelligence generated by US platform investigations is not routinely translated into EU customs targeting. European seizure data is not systematically fed

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This Mayer Brown article provides information and comments on legal issues and developments of interest. The foregoing is not a comprehensive treatment of the subject matter covered and is not intended to provide legal advice. Readers should seek specific legal advice before taking any action with respect to the matters discussed herein.

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