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ARTICLE · 23 FEBRUARY 2026

February 2026 FZLZ Minute

Fross Zelnick Lehrman & Zissu, P.C.
Fross Zelnick Lehrman & Zissu, P.C.
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Fross Zelnick Lehrman & Zissu, P.C.

Fross Zelnick Lehrman & Zissu, P.C.

At Fross Zelnick, we secure and defend our clients’ most valuable assets—their brands, designs, and...

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In CandyVerse, LLC v. Zeeth Ltd., the TTAB addressed an issue of first impression, holding entities organized in the British Virgin Islands are entitled to claim priority under Section 44(d) of the Trademark Act even though the Virgin Islands ...

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Fross Zelnick Lehrman & Zissu, P.C.
Fross Zelnick Lehrman & Zissu, P.C.
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TTAB British Virgin Islands entities can claim §44(d) Priority Basis

In CandyVerse, LLC v. Zeeth Ltd., the Trademark Trial and Appeal Board ("TTAB") addressed an issue of first impression, holding entities organized in the British Virgin Islands are entitled to claim priority under Section 44(d) of the Trademark Act even though the Virgin Islands is not party to a treaty with the United States that confers a right of priority. The decision provides important guidance on evaluating reciprocal priority rights in jurisdictions that are not parties to international trademark treaties with the United States. CandyVerse, LLC v. Zeeth Ltd., No. 91289595, slip op. at 2 (T.T.A.B. Nov. 24, 2025) (precedential).

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