ARTICLE · 11 MARCH 2025

Crossing The Frontier With AI Trademark Search: Where Algorithms Intersect With Human Expertise

Questel

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In a recent webinar, hosted by World Trademark Review, Questel's Pascaline Bourreau and Brandstock's An-Sofie Vandelanotte shared practical insights on creating tailored and effective trademark searches by combining the latest AI trademark search technologies with human expertise. Here, we summarize some of the key points discussed.

GlobalIntellectual Property

In a recent webinar, hosted by World Trademark Review, Questel's Pascaline Bourreau and Brandstock's An-Sofie Vandelanotte shared practical insights on creating tailored and effective trademark searches by combining the latest AI trademark search technologies with human expertise. Here, we summarize some of the key points discussed.

In Tailored Trademark Searches: Where Algorithms Meet Expertise, Questel Subject Matter Expert Pascaline Bourreauand An-Sofie Vandelanotte, Deputy Team Leader Searches at Brandstock, guided attendees through the evolving trademark landscape to illustrate how supporting human expertise with AI algorithms can help trademark practitioners navigate the complexities of trademark searching more effectively.

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