ARTICLE · 23 JUNE 2025

5 Challenges For IP Professionals In The Next 5 Years—and How To Overcome Them

Questel

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Artificial intelligence (AI) is a hot topic in the IP sector due to its potential to transform the IP profession. However, it's not the only...

GlobalIntellectual Property

Artificial intelligence (AI) is a hot topic in the IP sector due to its potential to transform the IP profession. However, it's not the only trend on the horizon for patent and trademark practitioners in the next five years. From maximizing AI solutions for IP to choosing the right IP software, we explore what else is coming down the track for the IP sector and how IP professionals can prepare to succeed.

In our webinar 'Future Gazing: 5 Challenges Facing Brand Professionals in the Next 5 Years—and How to Overcome Them', Lauren A. Dienes-Middlen, Senior Vice President at WWE, joined Questel's Marie Farges and Elena Galletti to discuss the top five challenges faced by brand professionals based on the results of our 2024 IP industry survey. With the results from our 2025 IP Industry Research now released, we revisit those five challenges to see what has changed.

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