Price, fuel efficiency and safety are the three most important
features to millennials when evaluating vehicles.
When millennials look for a new car, price, fuel efficiency and
safety are top of mind, followed by style/look, size, brand
reputation, technology and features, speed and other. There were no
significant differences by country relative to the global
results–other than in France and Italy where style and look
was the third most popular response. Price and fuel efficiency are
generally related and possibly reflect millennials' concerns
about cost. In contrast, car buyers as a whole cite fuel efficiency
as the 20th most important consideration in their purchase,
providing further support as to the importance of this attribute to
millennials.
