The Challenge Of Competition Law Enforcement In Artificial Intelligence Markets

The emergence of Artificial Intelligence since the launch of LLM models is likely to present certain challenges to competition authorities across various jurisdictions. Major existing digital players are driving the amazing growth of AI with its huge potential benefits for consumers, industries and governments. At the same time, this is raising potential issues under competition law. It is reassuring to see that major competition authorities have undertaken studies to examine the evolving trends in AI industry and where potential competition law questions could arise.

In April, the Indian Government announced the selection of Bengaluru based Sarvam to develop India's first home grown AI Large Language Model (LLM); the model is expected to be ready in six months. This is part of the Government's multi-dimensional plan to foster the growth of AI in India including foundational LLMs, compute capacity, large data sets, and AI talent. Countries across the globe are making