Selective Presentation Of Content Of Varying Complexity: Non-technical

The application underlying the discussed decision concerns a method for selecting online content to present to users based on their content consumption behavior on a social media platform. The key feature at issue was the selective presentation of content of varying complexity depending on the user’s content consumption rate, i.e., adapting whether simpler or more complex content is shown based on how fast the user skims through content. The Board of Appeal considered this feature to be non-technical, representing a concept that could be conceived by a non-technical person, but remitted the case for further examination of a feature relating to ephemeral content handling.

Here are the practical takeaways from the decision: T 1207/22 (Adapting the complexity of content based on the content consumption rate/SNAP) of 13 February 2025, of the Technical Board of Appeal 3.5.01.