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ARTICLE · 12 SEPTEMBER 2025

EIOPA Publishes Results Of Its First Mystery Shopping Exercise

On 17 June 2025, the European Insurance and Occupational Pensions Authority (EIOPA) released its inaugural report on a coordinated mystery shopping exercise examining the sales process for Insurance-Based Investment Products (IBIPs) across eight EU Member States

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QuickTake

On 17 June 2025, the European Insurance and Occupational Pensions Authority (EIOPA) released itsinaugural report on a coordinated mystery shopping exercise examining the sales process for Insurance-Based Investment Products (IBIPs) across eight EU Member States.1 This truly pan-European exercise, conducted in collaboration with National Competent Authorities (NCAs), assessed how distributors collect consumer information, disclose product details and ensure product suitability.

EIOPA's findings are primarily based on shoppers' perceptions of the sales process, who were asked to provide feedback through standardised questionnaires covering the following aspects:

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