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ARTICLE · 11 APRIL 2024

2024 Data & AI Human Capital Report - CPG Edition

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Les données sont désormais une mine d'or pour toute entreprise capable de les exploiter efficacement. Cela est notamment rendu possible grâce au récent développement de l'Intelligence Artificielle (IA)...

FranceTechnology
Olivier Abtan
Olivier Abtan
Olivier Salomon
Olivier Salomon
Etienne Sebaux
Etienne Sebaux
Author LinkedIn connections

Les données sont désormais une mine d'or pour toute entreprise capable de les exploiter efficacement. Cela est notamment rendu possible grâce au récent développement de l'Intelligence Artificielle (IA) et de ses formes génératives (GenAI) aujourd'hui accessibles en raison de l'avènement des technologies telles que ChatGPT.

Que ce soit pour renforcer la performance de leurs modèles opérationnels ou encore proposer des expériences clients plus fluides et plus personnalisées, la capacité à exploiter le potentiel de la data et de l'intelligence artificielle est source de nombreux avantages compétitifs. Si certains acteurs continuent d'externaliser ces compétences, dont le développement reste relativement récent, d'autres ont déjà fait le choix de les internaliser.

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