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ARTICLE · 30 MARCH 2023

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French Privacy Regulator Fines Apple 8 Million Euros For Ad Targeting Violations

On December 29, 2022, France's privacy regulator (CNIL) imposed an €8 million fine on Apple.

FrancePrivacy

On December 29, 2022, France's privacy regulator (CNIL) imposed an €8 million fine on Apple. The CNIL found Apple in breach of France's ePrivacy rules for not obtaining mobile users' consent prior to reading and depositing Identifiers for Advertising (IDFAs) on those users' devices. Apple has announced that it intends to appeal the decision.

Background

On March 10, 2021, France Digitale filed a complaint with the CNIL against Apple stating it failed to properly obtain users' prior consent for processing IDFAs to serve personalized advertising on the App Store in relation to an older version (14.6) of the iPhone operating system (iOS).

The Decision

  1. The CNIL asserts jurisdiction under French ePrivacy Law even though it is not Apple's lead privacy regulator under the GDPR

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