ARTICLE · 31 AUGUST 2021

Comment Évoluent Les Portefeuilles De Marques Des Restaurants ?

Dreyfus

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La pandémie a poussé les restaurants à innover.

FranceIntellectual Property

Nathalie Dreyfus

Pour protéger une marque et minimiser les risques de poursuites judiciaires potentielles, les restaurateurs doivent utiliser une stratégie continue de recherche, d'enregistrement et de surveillance.

Quel impact a pu avoir la pandémie sur le portefeuille de marques des restaurants ?

La pandémie a poussé les restaurants à innover. Les services de livraison, les services technologiques et même les utilisations novatrices de l'immobilier de restaurant entraînent tous une augmentation des demandes de marques au-delà des services de restauration classiques.

Les entreprises du secteur de la restauration ont étendu l'utilisation des « cuisines fantômes » (également appelées « cuisines sombres » ou « cuisines virtuelles »).

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