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ARTICLE · 23 NOVEMBER 2017

European Hotel Investment Survey

Deloitte
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Each year, attendees of the Deloitte European Hotel Investment Conference take part in our industry survey which focuses on the UK and wider European market.

European UnionStrategy
Andreas Scriven
Andreas Scriven
Nikola Reid
Nikola Reid
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Heading into thin air?



Each year, attendees of the Deloitte European Hotel Investment Conference take part in our industry survey which focuses on the UK and wider European market.

Focus on Europe

Amsterdam has retained its position as the most attractive hotel investment destination in Europe, with almost a third (32%) of respondents ranking the Dutch capital in the top spot.

Barcelona (25%) and Dublin (25%) followed, while last year's second-place city, London, slipped to fourth (23%).

Industry concerns

More than two-thirds (67%) of hotel investors said that terrorism was the main risk to the European hotel industry over the next five years, followed by lack of economic growth (50%) and black or grey swans (28%).

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