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ARTICLE · 04 SEPTEMBER 2023

Spotlight On Gaming: Key Takeaways From Gamescom And Devcom

The gaming industry has always been an early adopter of artificial intelligence (AI) and we are already seeing how it enhances virtual reality (VR) and augmented reality (AR) gaming experiences...

European UnionMedia, Telecoms, IT, Entertainment

The gaming industry has always been an early adopter of artificial intelligence (AI) and we are already seeing how it enhances virtual reality (VR) and augmented reality (AR) gaming experiences. Virtual characters, interactions between characters and players, narrative developments, and even scenic backgrounds depend on AI to create and maintain realism in games. The EU already has plans to regulate AI systems and other countries are exploring the future of AU regulation, so the industry will need to understand what they need to do to comply with any changes.

Much of the legal and regulatory discussions at the conferences regarding AI centred on copyright infringement and protection. While this is clearly a big piece of the picture for game developers, the industry needs to have a broader discussion, including the potential impact of the new EU digital regulations (including the Digital Markets Act, the Digital Services Act, the Data Act and the upcoming AI Act) and

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