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ARTICLE · 08 JANUARY 2015

What’s In A Name? Geographical Indications Under CETA

Gowling WLG
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Marketers of food products, take note: a swath of European locales will soon be restricted from being used in certain food product names.

European UnionIntellectual Property
Gowlings TV
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Marketers of food products, take note: a swath of European locales will soon be restricted from being used in certain food product names. The new restrictions are requirements of the Canada-European Union Comprehensive Economic and Trade Agreement (CETA), the full text of which was released on Sept. 24, 2014. While ratification is not expected until 2015 or 2016, it is never too early to prepare for the potential effects of CETA on product marketing and advertising.

While CETA covers a broad spectrum of trade issues, one of the more important effects of CETA for food and beverage advertisers will be the significant increase in protection for European geographical indications in Canada. Geographical indications, as defined under CETA, are terms that identify an agricultural product or foodstuff as originating in a region or locality where a given quality, reputation or other characteristic of the product is essentially attributable to its geographical origin. Canada

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