Louis Vuitton Lost Its 7-Year Long Battle To Protect Its "Chequerboard" Pattern

Louis Vuitton Malletier, commonly known as Louis Vuitton (LV) is a French high-end luxury fashion house. The company was founded in 1854 by Louis Vuitton and is particularly known for its famous bags. One of the patterns often used on its bags is a Damier Azur pattern (or "chequerboard" pattern) represented as follows:

Louis Vuitton Damier Azur was first introduced in 2006 and is probably known by all fashion lovers.

The background of the case

LV filed an international application No 986207 for "" with designation of, among the others, the EU. The mark was registered on 4 November 2008 for the following goods in class 18: "boxes of leather or imitation leather, trunks, suitcases, traveling sets (leatherware), traveling bags, luggage, garment bags for travel, hat boxes of leather, vanity cases (not fitted), toiletry bags (empty), backpacks, satchels, handbags, beach bags, shopping bags, shoulder-strap bags, carrier bags, shoulder bags, waist bags, purses,