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ARTICLE · 02 SEPTEMBER 2022

Amazon Commits To Simplify Prime Cancellation After EU Commission Action

Preiskel & Co
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Amazon committed to changing its Amazon Prime cancellation practice and bringing it in line with EU consumer rules.

European UnionConsumer Protection
Preiskel & Co
Preiskel & Co

Amazon committed to changing its Amazon Prime cancellation practice and bringing it in line with EU consumer rules (in particular with the Unfair commercial practices Directive). This commitment came after discussions with the European Commission and national protection authorities.

Following the complaint by the European Consumer Organisation (BEUC), the Norwegian Consumer Council and the Transatlantic Consumer Dialogue, the European Commission launched an action in April 2021, cooperating with national authorities. The complaint alleged that, previously, users would have to navigate through several pages of distracting information and unclear instructions in order to cancel their subscription.

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