Antitrust enforcers and policymakers globally are grappling with
their approach to sustainability agreements – agreements
between competitors that aim to achieve sustainability goals.
Is collaboration vital to overcome the "first mover
disadvantage", namely businesses unwilling to be first to
pursue sustainability goals, for concerns that this may
disadvantage them against their rivals?
Alternatively, are sustainability goals better met by businesses
competing, not collaborating, on sustainability? Do sustainability
agreements need rigorous scrutiny to ensure the benefits are not
overstated or amount to "greenwashing" and to ensure the
benefits outweigh any potential harm, such as higher prices or less
choice?
