EU E-commerce Probe To Target Online Restrictions For Physical Goods – Not Just Digital Content

The European Commission has recently launched an e-commerce sector inquiry. It will complement and inform its policy agenda for a Digital Single Market in Europe, which was announced on the same day. Companies contacted during the inquiry should be prepared to devote significant resources to what is anticipated to be a burdensome and data intensive exercise. The scope will be broader than the supply of digital content. Particular focus is being given to restrictions on the online distribution of consumer electronics and electrical household appliances, clothing, shoes and accessories, healthcare products, digital content and travel services, with the possibility of other goods and services also attracting scrutiny. Targeted firms will include manufacturers, hybrid and e-tailer wholesale and retail distributors, online content providers and online platforms.