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ARTICLE · 14 JUNE 2018

White Label Agreement In Simple Terms

AGPLAW | A.G. Paphitis & Co. LLC
AGPLAW | A.G. Paphitis & Co. LLC
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E-commerce should be mentioned in this connection.

CyprusCorporate/Commercial Law

Branding plays a vital role in the running of a successful business. Many entrepreneurs choose to "build up" a new brand by manufacturing its own products. However, in some cases that might create a problem. As an option retailers may simply sell products manufactured and branded by other companies, including based on the White Label concept.

The White Label concept is understood as a concept that involves the production of goods or services by one company and the use of these goods and services by another company under its own brand. The White Label strategy is widely used in the production of electronics, foods, software, etc.

E-commerce should be mentioned in this connection. It is a new way of conducting business that breaks down nearly all barriers created by international frontiers and enables you to trade your product/service/good across borders. This enables a company to spread across more markets than they would ordinarily be capable of doing in a typical

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