Generative AI (GenAI) has been a major point of discussion in
corporate discourse for over two years now. Initially driven by
fascination and experimentation, some companies are now advancing
towards scaling GenAI applications. However, the pace of these
implementations and their anticipated impact on the bottom line
vary significantly.
This article is the first in a series focused on Southeast Asia
that will explore the tangible impact of GenAI across various
industries, beginning with its application in e-commerce. In a
recent poll of business leaders from various industries across
APAC1, opinions on whether GenAI would significantly
impact their company's bottom line over the next 12 months were
evenly split, with 50 percent expressing optimism and the rest,
scepticism. In conversations with our clients, we see similarly
split views. This makes the topic even more interesting and begs
the question, 'Are some companies leaving money on the table by
not adopting
