China Issues Draft Rules On Interactive AI Services

Regulators worldwide are grappling with how to address the alleged risks artificial intelligence ("AI")-powered chatbots and virtual companions pose, including for minors and the elderly. China has also taken a significant step in this direction—the Cyberspace Administration of China ("CAC") recently released a draft of the Interim Measures on the Administration of Human-like Interactive Artificial Intelligence Services (the "Draft Measures") for public consultation. The Draft Measures reinforce China's efforts to establish comprehensive governance over a rapidly emerging category of AI services which include AI companions, personalized virtual assistants, and interactive chatbots. These regulations build upon the existing AI regulatory framework in China whilst introducing targeted protections for users and establishing specific compliance obligations for service providers.