In recent weeks, Shanghai's market supervision bureau (AMR)
announced that it has penalized one of China's leading domestic
dairy companies, Bright Dairy & Food Co., Ltd., for an
advertisement video on its website that did not show China's
"complete and correct territory" of China. According to
Bright Dairy, the video was produced by a third-party developer,
but it would avoid similar mistakes in the future by strengthening
the screening of its promotional materials.
Because Bright Dairy cooperated in the investigation it was
fined only CNY 300,000, which is in the bottom range of the CNY
200,000 to CNY 1 million under Article 9 of the PRC
Advertisement Law. The video's producer was fined CNY
300,000 as well, and the advertisement fee earned for this project
was confiscated.
