With the rapid development of the digital economy, AI and platform-based business models, the traditional system of examining trade mark similarity based on the classification of goods and services is facing structural challenges.
This article examines the issue from a legal perspective, explores practical dilemmas and emerging trends, and offers observations on how the definition of similarity for trade mark-designated goods and services should evolve amid rapid change.
Limitations of traditional trade mark similarity assessment
In China, the trade mark examination process determines similarity between goods and services based on several core factors, including:
- the functions and purposes of the goods and services;
