In commercial activities, companies frequently engage in
promotions and product launches that require the display of their
trademarks. However, a common dilemma arises when design teams wish
to modify a trademark for aesthetic or other reasons. The core
question is: Can a registered trademark be altered during actual
use without incurring legal risks? This article will provide an
overview and guideline for this issue.
Legal Foundations
Article 24 of China Trademark Law stipulates that "Where
any word or device of a registered trademark is to be altered, a
new application shall be filed".
Article 49 of China Trademark Law stipulates that "Where a
trademark registrant alters a registered trademark without
approval, the name, address, or other matters concerning the
registrant without approval, the Trademark Office shall order it to
rectify the situation by a specified time; If they still fail to
rectify during the specified time period, the Trademark
