Brand protection has always been crucial: it not only
reflects the development strategy of the enterprise, but also
encapsulates the spirit and characteristics of the brand that
consumers will gradually accept and remember.
The first point of
brand protection is to carry out brand design. A design
that exhibits strong originality and distinctiveness will be able
to express the spirit or theme of the brand as a specific name or
logo and will be a key element in future advertising and product
sales to deepen customer recognition and
build a brand effect.
It is, therefore, crucial for foreign brands that are preparing
to enter the Chinese market to consider how to translate and
protect their brands.
