A number of steps companies can take now to adjust their
brand protection and enforcement strategies at the
moment
Because the recently issued amendments to China's Trademark
Law are not likely to come into force for some time, brand owners
might be tempted to sit back and think there's nothing they
need to do at the moment. That would be a mistake.
The proposed amendments, particularly those relating to bad
faith registrations and use requirements, are a reflection of the
Government's continuing aim to strengthen the intellectual
property system, and an indication of both current trends in
China's trademark scene and likely changes to the practice of
CNIPA (China National Intellectual Property Administration) and the
Courts. To avoid unpleasant surprises, and make sure you are well
placed to take advantage of these trends and changes, now is the
time to check brand protection and enforcement strategies and make
any necessary adjustments.
