Tips For Recording Change Of Name/Address

In mainland China, it is not prohibited for the same right holder to repeatedly register the same or similar trademark for same/similar goods or services, except those excessive trademark applications obviously exceed reasonable business scope or suspected of malicious applications without the intention of use. We often encounter a type of trademark rejection where in the notification of refusal; it is found that the applicant's prior same or similar trademark cited to bar the registration of their later filed trademark.

The reason behind this is that the applicant, based on commercial needs, has made changes to their name or address. The re-filed trademark application uses a new name or/and address, but the applicant has not promptly recorded the change of name or/and address with the National Intellectual Property Administration, PRC ("CNIPA") for their previously registered trademark under the old name/address. Therefore, the later filed trademarks and