Losing Control Of Your Brand?

What are the risks of entering the market in China with a local distributor?

You have established your brand in the West and enjoyed a rapid growth in demand. Now you are considering dipping your toes into the China market by having your first retail presence. It is not uncommon to see brands partner with Chinese companies to leverage on their existing sales channels. This is a good way to test products or services while limiting the investment in on-the-ground logistics and infrastructure. You ask yourself: "What could possibly go wrong?" While this sentence may sound like famous last words, this article discusses the common issues that brand owners face and how brand owners can pre-empt issues.