Trademark squatting, proliferation of counterfeits, and frequent imitation—methods of infringement are endlessly emerging, while enterprises’ enforcement resources are always limited. Excessive投入 leads to uncontrollable costs, whereas insufficient measures make it difficult to achieve effective deterrence. How can a balance be struck between these conflicting factors? This article proposes a tiered response management system—the Anti-Counterfeiting Pyramid—designed to maximize enforcement effectiveness under resource constraints through hierarchical management, with a view to providing brand owners with useful guidance.
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Tiered Governance and Targeted Enforcement—The Anti-Counterfeiting Pyramid Model
