Licensing And Ownership – Maximising Owner Potential

IP licensing and exploitation are on the rise in China. In the past it was predominantly foreign owners that attempted to license patents or trademarks to China. However, in recent years the trend has been leaning more towards the transfer of Chinese intellectual property to foreign licensees. As IP procurement and protection are paramount to China's continued growth and development, significant emphasis has been placed on ensuring the integrity of all intellectual property entering and leaving the country. While previously the focus may have been on enforcement and obtaining patents and trademarks, the trend has quickly moved to maintaining the legality and practicality of licensing agreements.