LEVI's Prevails In Double Arcs Trademark Infringement Case

Guangzhou IP Court recently made a final judgment on a trademark infringement case between LEVI STRAUSS &CO., and Guangzhou Lifeng Textile Company, ruling that Lifeng Company's action of using arcuate design on two pockets at the back of jeans constitutes infringement, and ordering Lifeng company to cease distributing infringing goods andindemnify30,000yuan in damages and reasonable costs to LEVISTRAUSS.

LEVI STRAUSS started to use its Arcuate Design on the back pockets since it distributed its very first pair of jeans in1873. Then the company registered a trademark for this design in1943. As of now, the company has registered the same trademark in morethan100countries and regions, and the trademark's Chinese presence,No.2023725 "公式" trademark (hereinafter referred to as arcuate design) was approved in China on May14,2005,certified to be used on Class25goodsincluding clothes and jeans.